Bringing Back Old Favorites
I read an interesting article the other day.
The article talks about Scholastic re-releasing certain books to help bring back popularity. One of the series mentioned was The Baby-Sitter’s Club by Ann M Martin. Now, I must admit I was an avid fan of this series when I was in my tweens and even belonged to scholastic book club for it. So I have to say I was happy to hear that they are trying to revive it. Another author mentioned was Christopher Pike, another favorite of mine. They are re-releasing his last vampire series with new covers and titles. The re-release is called Thirst and I believe combines a couple of the books.
I think the concept of re-releasing with new covers and possibly new titles has been happening for awhile and is becoming more popular in order to bring in new readership. Let’s face it if you are starring at two books and one has a snazzy recent cover compared to cover art from the 80’s chances are you will pick up the snazzy new one. Even though they do say don’t judge a book by its cover.
I think it’s a smart idea and we will see what other books and authors turn up as re-released and what happens to their books as a result.
In the meantime I encourage you to go pick up a favorite book of yours from your childhood or youth and give it a re-read, chances are it will be worth your time.