Pitching Series: Why should I care?

The why should I care aspect of the pitch should be throughout the pitch with a big push at the end.  We previously talked about what your character was doing and how you need to mention what they are feeling throughout the plot.  Knowing how the character is feeling, helps us a reader connect with them more, and makes us care what happens to them.  It’s also good to summarize the main dilemma at the end of your pitch, but don’t tell me the ending.  If an agent or editor asks, then tell them.  Now this is only true for pitching–not the synopsis, which needs to have an ending.  Remember, the point of the pitch is to hook your audience and make them want to know more, to make them want to read your book.